Created with After Effects, Premiere Pro and Cinema 4D. This video makes use to custom textures and lighting rigs. These files were created using a procedural technique so that the text and background image can be changed to suit the audience or venue.
Motion Graphics Design, Artwork, Art Direction: L.V.O
Finding the Music in the Typography of Good Motion Graphics
When describing good typography, terms like rhythm, proportion and motion are frequently used. The music of superior typography has a good measure to each line of text in a paragraph. Horizontal motion and a vertical motion even of static typography can aid in the ease of readability and ultimately the flow. This flow is the same you find in psychology or the gaming world.