Social Media Image Workflow

Social Media image generation workflow for social media posts.

Social media master template for film promotion
Social media master template for post images for film promotion.
Social media for film promotion.
Social media for film promotion.

Keeping up with the graphics required to promote a film or project via social media can be daunting. It’s important to maintain a look and feel with a clear message while supporting a consistent brand. We are focused on the quality of the content on these channels. To help with that focus we tend to use a template to assist in the social media image workflow. This post was, in fact, created to support another recent post on 10 Tips: Social Media for Film Promotion.

Social Media Image Workflow

  1. We start with a template we created in Adobe Photoshop. This has all of the post sizes scaled up to fit neatly within a 1280×640 px box. (You will save time by working larger and scaling the graphics down for the final product.)
  2. Place the graphics and text necessary. Remember that the images will be reduced in size for the final graphic, so keep the text large and short.
  3. Layout the design for each social media outlet.
  4. After the design is finalized, reduce the image size to the required dimension of each social media outlet.
Social media image workflow for film promotion posts.
Social media image workflow for film promotion posts.

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