Lower Third Graphics for the California Rescue Dog Association (CARDA)
We recently created lower third motion graphics for CARDA and their spot on Canine Corner. Founded in 1976, CARDA is a 501(c)3 non-profit, and the largest volunteer search dog organization in America.
CARDA’s mission is to train, certify, and deploy highly-qualified search dog teams to assist law enforcement and other public safety agencies in the search for lost and missing persons. CARDA search dog teams have participated in thousands of missing person searches and have saved public safety agencies millions of dollars through the use of volunteer resources.
We’ve had the pleasure of working with this great organisation for nearly a decade. It has included the projects below and many more.
Logo and Brand Evolution
Work on this brand has involved working with the existing mark, helping it evolve into something easily identifiable in modern media and social media outlets. It has also involved market research, analysis of the competition, and concept work to help the organisation grow in the future.
Pet Food Express Fundraiser Materials
CARDA participates in one big fundraising event annually in partnership with Pet Food Express. This event is crucial to the organisations funding and operations CARDA flyer design. throughout the year. We created
posters, flyers, print and digital advertising, and store displays. Their next event is scheduled for June 6 & 7, 2015 go here for more information.
We’ve also designed and produced a monthly newsletter for CARDA’s internal distribution. It’s used to inform and educate CARDA members. Educational and promotional illustrations, photographs, and diagrams were created to aid articles.
A short video containing a few parts of the logo design process.
The Logo Design Process
The logo design process consists of five steps or phases. Each step can vary in the length of time needed for completion based on complexity and the amount of time the Client needs to move to the next step.
Step 1 :: Discovery & Design Brief
Discover the audience profile, definition of the message and brand metaphors, review the requirements of the project and fully define the brief. This involves a detailed conversation with the Client and independent research.
Step 2 :: Concept
Based on the information gathered in Step 1 a series of preliminary sketches are created. From these sketches a minimum of two are selected and refined into logo design concepts. These concept designs are presented to the Client (usually in the form of flat JPEG images or PDF files) with detailed notes describing options and solutions for each concept.
Step 3 :: Review & Feedback
Here the Brief is reviewed to ensure the artwork is meeting its requirements. This is where the Client gives feedback on the direction.
Step 4 :: Edit & Design Approval
Based on the information from the Review & Feedback step, the design is edited or further flushed out and taken back to Step 3: Review/Feedback step until the design is approved. Frequently this takes three Review & Feedback rounds to properly refine a logo.
Step 5 :: Logo Design Final Approval & Delivery
After the logo has a final design approval, the graphic is optimized and several versions are created for use in different media. Delivery of the final logo design materials includes: logo source file, RGB and CMYK versions, and a style-guide detailing elements of the logo.
After seeing confusion about the different roles that designers take in the creation of the environments and things around us, here is a brief list of design
disciplines and their definitions.
Architecture: Architecture “is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.” [Architecture, Wikipedia]
Graphic Design:Graphic Design, frequently referred to as Visual Communication or Communication Design, is an applied art. Graphic design often refers to both the process by which the communication is created and organized, and the products which are generated from that process. The products could be digital or printed (including: logos, brochures, websites, animation, books, and magazines).
Human Computer Interaction:(HCI) Human Computer Interaction revolves around the study, planning and design of the interaction between people and computers. This field pulls together a knowledge of human physical and mental factors (anatomy, behavior, psychology, communication,…) and technical factors (device limitations, operating systems, programming languages,…).
Industrial Design:This discipline combines applied art and science to create and develop concepts and specifications based on the aesthetics, ergonomics, functionality and usability of a physical product. The goal is to optimize the function, value and appearance of a product and/or system for the benefit of both user and manufacturer
Information Architecture:(AI) Information Architecture is the art and science of organizing the structure of information and content for websites, intranet sites and software to support usability. This involves making wireframes, the blueprints of a digital design. This could also involve creating a taxonomy of how content and products on a site should be classified, or a prototype illustrating how the information should change on screen as a user progresses through a task.
Interaction Design:(IxD) Interaction Design is the practice of shaping the digital products for use with a focus on behavior. This field combines information from science, engineering and combines them to imagine how a digital product might behave.
Motion Design:Part of graphic design, motion design applies graphic design principals to a video or animated context. Â Examples include: title sequences, web animations, and branding (station identification logo).
User Experience Design: (UXD, UED) UXD refers to the holistic consideration of a user’s experience. UXD is used to explain all aspects of a person’s experience with a system from initial communication (language, graphic design, sound) to physical and simulated interaction (UI, industrial design). This can include traditional Human-Computer Interaction (HCI) design.
User Interface:Is the design of devices, machines, software and websites with a focus on making the user’s interaction with the system or device as efficient and clear as possible.
“Interface design is involved in a wide range of projects from computer systems, to cars, to commercial planes; all of these projects involve much of the same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered around their expertise, whether that be software design, user research, web design, or industrial design.” [UI design, Wikipedia]
Visual Design: Visual Design refers to design that works with any media or visual communication.
Web Design: Web Design refers to the many skills and disciplines used in the creation, production and maintenance of a website. Different areas of web design can include: graphic design, user interface design, interaction design, user experience design and search engine optimization.
O’Connell Design logo design solution for Online Clean Energy.
Online Clean Energy, a division of Online Builders, is the solar installation side of the business. They wanted a logo design that complimented their existing brand while engaging their renewable energy customers.
In addition to providing Online Clean Energy with a logo and corporate identity package, other projects included: business card & letterhead design, creation of MS Word templates for letterheads, proposals, templates for PowerPoint slide presentations, and website art direction, design & production.
O’C Design has just finished work on a new website for Online Clean Energy.
Online Clean Energy is the clean energy division of Online Builders focusing on solar energy solutions in Southern California. Their website needed to appeal to clean and renewable technology buyers. www.onlinecleanenergy.com
O’Connell Design to create corporate branding and user interface for JamCam LLC.
We’re always excited to work with a new start-up company. JamCam LLC develops video and internet coaching tools for assorted sports industries. We will be working with them to develop their logo, corporate brand and the user interface for their web-delivered products.