Social Media Image Workflow

Social media for film promotion.

Social Media image generation workflow for social media posts.

Social media master template for film promotion
Social media master template for post images for film promotion.
Social media for film promotion.
Social media for film promotion.

Keeping up with the graphics required to promote a film or project via social media can be daunting. It’s important to maintain a look and feel with a clear message while supporting a consistent brand. We are focused on the quality of the content on these channels. To help with that focus we tend to use a template to assist in the social media image workflow. This post was, in fact, created to support another recent post on 10 Tips: Social Media for Film Promotion.

Social Media Image Workflow

  1. We start with a template we created in Adobe Photoshop. This has all of the post sizes scaled up to fit neatly within a 1280×640 px box. (You will save time by working larger and scaling the graphics down for the final product.)
  2. Place the graphics and text necessary. Remember that the images will be reduced in size for the final graphic, so keep the text large and short.
  3. Layout the design for each social media outlet.
  4. After the design is finalized, reduce the image size to the required dimension of each social media outlet.
Social media image workflow for film promotion posts.
Social media image workflow for film promotion posts.

10 Tips: Social Media for Film Promotion

Social media for film promotion.
Social media for film promotion.
10 Social Media for Film Promotion

Social Media for Film Promotion

More and more social media is key to getting independent films to market. Whether you’re generating financial backing or to get seen when they are done (especially if you’re going the four walling distribution route) film promotion via social media platforms is worth serious consideration. Here are some tips for your social media for film promotion.

  1. Does your social media post pass the re share test? If it’s not something people will want to pass on, it won’t help promote your film.
  2. Be useful and valuable. By providing information, analysis, assistance, and/or entertainment people will tolerate pure promotion when you ask something of them. A good ration is 20 valuable posts to 1 pure film promotion post.
  3. Be yourself. Depending on your audience, people are more likely to respond when it sounds like a person on the other end rather than a corporation.
  4. Drama. You’re doing film promotion here. Add drama and make seeing your film an event.
  5. Short and to the point. Try to use a 50 character heading, 3 sentences or less (140 characters for Twitter), and write in the active voice as much as possible.
  6. Credit your source. It’s good etiquette, karma, and more links and connections help promote your stuff.
  7. Images, Images, Images. Always add an image.
    – Instagram: 640×640 px
    – Facebook: 940×788 px (newsfeed: 472x394px; single image: 504x504px;
    – Event images: 784x294px) https://www.facebook.com/PagesSizesDimensions (This page has useful graphics, which are free to see, but requires you to ‘like’ them and ‘invite’ your friends before it allows you to download the promised reference files. Not a recommended practice for promoting your film.)
    – Pinterest: 735x1100h px
    – Google+: 800×600 px (minimum, 4:3 ratio)
    – Twitter: 1024×512 px
    – YouTube: Always upload a thumbnail of your title screen that coordinates with your social media. Vimeo: Always upload a thumbnail of your title screen that coordinates with your social media. LinkedIn: 180x110px (thumbnail image)

    Social media master template for film promotion
    Social media master template for post images for film promotion.

    Social Media post image generation workflow. Consider creating a template for use in your graphics software to help you generate relevant artwork quickly and easily.

  8. Crazy-go-nutz with #hashtags. It ties content together and it increases your possible reach.
  9. Schedule and spread it out. Take a look at you analytics to determine when your audience is online. Then plan your film promotion campaign. Spread your posts out to build interest but don’t overwhelm. You know your viewers, they’ll stop watching if you overload their inbox.  Social media services include: Buffer (https://bufferapp.com), Hootsuite (https://hootsuite.com/), SproutSocial, Social Bro, Tailwind Ap, and Tweetdeck
  10. How many posts are recommended? Some experts recommend 3-4 posts per day. For the audiences I manage 2 to 4 posts a week are more appropriate (with an increase prior to key events). This is a bit of a balancing act. You need to post regularly to keep your ‘edge rank’ up, but you also need to keep your audience happy.

Identify your audience, consider your content, plan it out, and use social media for film promotion in a thoughtful way. Get out there, get seen, and get your film funded.

Sources and references include:

Guy Kawasaki and Peg Fitzpatrick, Canva https://www.canva.com/
The Correct Dimensions for Images on Different Social Networks by Dave Greenbaum Post Planner


O'Connell Design
O’Connell Design

O’Connell Design is a creative studio dedicated to film and motion, game cinematics, and engaging visuals. For more information on our studio and to view our portfolio go to www.oconnelldesign.com.

Top 10 Video Game Cinematic Trailers

10. Tomb Raider – Lara Croft : Turning Point | cinematic trailer (2012) E3 2011

Trailer: ?. Publisher: Square Enix. Developer: Crystal Dynamics. Release: 2013

9. World of Warcraft: Cataclysm Cinematic Trailer

Trailer: ?. Publisher: Blizzard Entertainment. Developer: Blizzard Entertainment. Release: 2010.

8. Fable 2 – Intro Cinematic

The color seems off in this YouTube version, its definitely worth a look on Blur’s site. Beautiful long shots of landscapes and views from a soaring bird.
Trailer: Blur Studios. Publisher: Microsoft Game Studios. Developer: Lion Head Studios. Release: 2008.

7. Brink 2010 Offcial E3 Game Trailer

Great cuts, camera angles and following action.
Trailer: Blur Studios. Publisher: Bethesda Softworks. Developer: Splash Damage. Release: 2010

6. Portal 2 Cinematic Trailer


Trailer: ?. Publisher: Valve Corporation. Developer: Valve Corporation. Release date: 2011.

5. Dead Island: Offcial Announcement Trailer


Upsetting as any good zombie game should be. This trailer is played out in reverse. Trailer: ?. Publisher: Deep Silver. Developer: Techland. Release date: 2011.

4. Halo 3 Trailer

Trailer: ?. Publisher: Microsoft Game Studios. Developer: Bungie. Release date: 2007.

3. Batman Arkham Asylum 2 World Premiere Trailer [HD]

Gritty details and transitions.
Trailer: Blur Studios. Publisher: Warner Brothers Interactive Entertainment. Developer: Rocksteady. Release date: 2009.

2. Bioshock: Infinite – Debut Cinematic Trailer

A masterful presentation of tension without fighting.
Trailer: Blur Studios. Publisher: 2K Games. Developer: Irrational Games. Release date: 2013.

1. Assassin’s Creed III., 2012 cinematic

Trailer: DIGIC Pictures. Publisher: Ubisoft. Developer: Ubisoft Montréal. Release date: 2012.


O'Connell Design
O’Connell Design

O’Connell Design is a creative studio dedicated to film and motion, game cinematics, and engaging visuals. For more information on our studio and to view our portfolio go to www.oconnelldesign.com.

Fundraiser Promotion a Great Success

CARDA’s Pet Food Express Fundraiser

We were proud to be part of the California Rescue Dog Association’s (CARDA) successful fundraiser.

CARDA’s Pet Food Express Fundraiser
CARDA’s Pet Food Express Fundraiser

This one day event with Pet Food Express and Natural Balance produced over $18k in donations for CARDA, and represented an over 18x return on investment. CARDA is an all volunteer search and rescue organization providing K9 search and rescue teams to law enforcement and mutual aid call outs throughout the state of California. CARDA is a registered 501(c) charity.

 

 


O'Connell Design
O’Connell Design

O’Connell Design is a creative studio dedicated to film and motion, game cinematics, and engaging visuals. For more information on our studio and to view our portfolio go to www.oconnelldesign.com.