Social Media image generation workflow for social media posts.
Keeping up with the graphics required to promote a film or project via social media can be daunting. It’s important to maintain a look and feel with a clear message while supporting a consistent brand. We are focused on the quality of the content on these channels. To help with that focus we tend to use a template to assist in the social media image workflow. This post was, in fact, created to support another recent post on 10 Tips: Social Media for Film Promotion.
Social Media Image Workflow
- We start with a template we created in Adobe Photoshop. This has all of the post sizes scaled up to fit neatly within a 1280×640 px box. (You will save time by working larger and scaling the graphics down for the final product.)
- Place the graphics and text necessary. Remember that the images will be reduced in size for the final graphic, so keep the text large and short.
- Layout the design for each social media outlet.
- After the design is finalized, reduce the image size to the required dimension of each social media outlet.